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Pargo Jewelry
- Umeå, Sweden
Founded by Parisa Gol, Pargo Jewelry is about designing and creating jewellery collections that are modern, minimalistic and conceptual. The main idea behind the brand was to combine the simplicity and the clean lines of Scandinavian design with some touches of her Persian roots and create a personal expression. Parisa’s inspirations stem from anything in her daily life experiences, but mainly from nature. She likes to re-create something that got her attention; either a story, a natural form, a scene, or a feeling, and try to embed it into a piece of jewelry.
With a background in product design, Parisa sees each collection as a design project. Her design process starts with sketching, ideation, model making and research. She likes to experiment with forms, colors and materials and explore the possibilities. Then she develops the selected ideas into a collection of minimalistic wearable pieces. She uses different techniques and methods for creating each collection, but each and every piece is polished and finished by hand at her studio.
